Our two next events will take place in Geneva (13 June at WEF) and Zürich (25 June at Hochschule für Wirtschaft). Our speaker will be Toomas Kull (more by clciking on "Read more" below).
Is classic Crisis Communication in today’s media landscape still as impactful as it should be?
Reputation management challenges today
Does the classic crisis playbook still stand?
It is widely accepted that organisations now operate in a volatile and fast-evolving world. The possibility of remaining unknown, secretive and untouched by demands of ultra-transparency are a luxury afforded to the very few.
As we approach the end of the decade... To what extent has the field of reputation management evolved? Do the classic best-practice principles of crisis communications still apply? How is the organisational crisis communication response in an incident today, different from before?
Toomas Kull will consider the evolving challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to survive reputation-threatening scenarios.
“How good you managed a crisis does not matter as only your communication will make it successful
Large event on Artificial Intelligence - Short report
The recent months were busy for the Swiss Chapter of ASIS International. Not only did its Annual General Meeting take place on 15 November (see this news), but during the same afternoon a large event with more than 200 people in attendance was organised by your Chapter (as main sponsor) and several other associations to listen to views from specialists and debates on Artificial Intelligence (photographs available at https://www.fer-ge.ch/web/fer-ge/conference-15-novembre-2018).
Artificial Intelligence (AI) will impact all aspects of our societies, including the security industry. According to one of the speakers, the question is not whether it will happen; it is actually already there for example in the job candidate screening industry or in e-commerce (with sometimes unexpected outcomes). As security experts, we should understand this developing technology and its potential and limits. Interestingly, the human side of AI was largely featured throughout the presentations, one speaker for example explaining that we should be nice to robots if we expect them to be nice with us, while another added that AI will eventually reflect our own humanity.
This was brilliantly illustrated by the keynote speaker, virtuoso violinist Fabrizio von Arx, who compared his playing of a Johann Sebastian Bach composition with the musical work "Genesis" created by AIVA, the Artificial Intelligence Music Composer. While musically correct, this work did not yet provide the subtlety, depth and details of its 250 years old counterpart. It will be interesting to witness how fast and well such systems will evolve!
Virtuoso violonist Fabrizio von Arx explaining his views on music composed by Artificial Intelligence.
2018: Third Young Professional Award
For the third year, ASIS Switzerland Chapter has presented its Young Professional Award. This year's winner is Salomé Chatagny. The award was presented during the event about Artificial Intelligence organised by the Chapter on 15 November.